01
Be known for what you do
People start associating your name with what you do best.
A 6-session 1:1 coaching program
by Raquel Alonso
by Raquel Alonso
Build a Personal Brand People Remember
1:1 coaching to help you get crystal clear on your brand, own what makes you different, and turn your ideas into a brand people recognize, trust, and remember.
BUILD YOUR BRAND
20+ years
building
brands
Built brands that have been featured in
20+ years
building brands
Look, you don't need more marketing advice.
You need clarity.
You may already have the experience, the expertise, the ideas, maybe even an audience. But your personal brand still doesn't feel quite there.
You're not completely sure what you stand for, your content feels disconnected from the bigger picture and every marketing decision becomes another thing to figure out.
That's what we'll fix.
Together, we'll build the foundation your brand needs to become clear, consistent, and meaningful.
The Benefits
What A Personal Brand Can Do For You?
02
Attract the right opportunities
The right people can find you without you constantly looking for them.
03
Stand out from the crowd
Give people a clear reason to choose you over someone similar.
04
Create more freedom
Build a reputation that gives you more freedom in your career and life.
You
don't build a personal brand just to get more followers.
You
build one to create more possibilities.
Six
Sessions. One Path.
Build a
Brand People Remember
Stand For
What Matters
Clear.
Practical. Inspiring.
For
Ambitious Creators
The Outcome
What You'll Walk Away With
By the end of our work together, you'll have:
01
A clear Brand Compass
Know exactly what your brand stands for, who it's for, and where you're going.
02
A distinctive brand identity
Translate your strategy into a brand that looks and feels like you.
03
A winning content strategy
Know what to talk about, where to show up, and how to stay consistent on your game.
04
A clear path forward
Stop second-guessing every decision and know what to focus on next.
Most importantly
You'll know what your brand stands for — and how to build it around that belief.
The Program
How We'll Build Your Brand
This isn't a course you watch alone.
It's not a collection of templates you have to figure out yourself.
It's six 1:1 coaching sessions where we work on your brand together.
01
Shift Your Mindset
Mindset is everything. We'll explore where you are today, what you want to build, what success means to you, and what's holding you back. The goal is to create the clarity and confidence you need to move forward.
You'll leave with
a clearer picture of where you are, where you want to go, and what needs to change.
02
Discover Your Brand
I'll interview you to uncover the beliefs, ambitions, and ideas behind your personal brand. I'll use our conversation to build your Brand Compass and turn what you tell me into a clear strategic direction for your brand.
You'll leave with
a Brand Compass built around you — not a generic branding exercise.
03
Approve Your Brand Compass
I'll present your Brand Compass and we'll go through it together. We'll challenge what's unclear, refine what needs work, and make sure every element feels true to you and your ambition. By the end, you'll know exactly what your brand stands for.
You'll leave with
a clear, approved Brand Compass you can use to guide your brand decisions.
04
Bring Your Brand to Life
We'll translate your Brand Compass into the way your brand looks and feels — from visual identity and branding to the details that make your positioning visible.
You'll leave with
a clear direction for how your brand should show up visually and emotionally.
05
Build Your Content Strategy
We'll turn your Brand Compass into a winning content plan. We'll choose the 1-2 platforms that fit you best, define what you'll share, and set a rhythm you can sustain. I'll also share a simple method to help you generate endless content ideas.
You'll leave with
a winning content strategy you can actually stick to.
06
Create Your Next Moves
We'll bring everything together, review what you've built, and identify the most important next steps for your brand. No overwhelming 12-month plan. Just clarity on what matters most now — and what to do next.
You'll leave with
a clear roadmap for continuing to build your brand with confidence.
A clear path, built around you
The six sessions give us a clear roadmap and are designed to take you from where you are today to a stronger, clearer personal brand.
But this is 1:1 coaching. Not a rigid program.
If something specific comes up that matters more to your brand, we can adapt the journey and focus on what you need most.
The roadmap guides us. Your brand decides where we go deeper.
Everything You Get
What's Included
When you join The Brand Building Accelerator, you'll get everything you need to define, position, and grow your personal brand with expert support every step of the way.
6 × 1:1 Coaching Sessions
Six private sessions with me, focused entirely on your personal brand.
Direct Access to Me
You'll have access to me on WhatsApp between sessions when you need to ask a question, share something you're working on, or get unstuck.
Practical Brand-Building Tools
You'll get the frameworks, worksheets and resources you need to keep building between sessions.
Who The Brand Building Accelerator Is For
The Brand Building Accelerator is for digital creators, founders, and experts serious about turning their online presence into a high-impact personal brand.
It's for you if:
- You have something valuable to say or sell — but your brand isn't clear yet.
- You want to become known for something specific.
- You're tired of second-guessing your positioning.
- You want your content to have a clear strategic direction.
- You want to build a personal brand around what you genuinely believe.
- You're ready to do the work — but don't want to figure everything out alone.
Who This Is Not For
The Brand Building Accelerator is not for everyone.
This program is
not a fit if:
- You're looking for a quick branding makeover.
- You want someone else to build your entire business for you.
- You're not willing to make decisions and implement between sessions.
- You're still trying to figure out what you want to build.
You don't need to have everything figured out.
You just need to be ready to build.
Your coach
Raquel Alonso
The Coach
Why Work With Me?
I'm Raquel Alonso and I've spent 20+ years building brands.
I've worked across different industries, markets and stages of business — from global corporate brands like Absolut or Malibu, to growing businesses like Equanimia, to now building my own personal brand.
Your
coach
Raquel Alonso
And I've learned something:
The best brands don't try to be everything to everyone.
They know what they stand for. They know who they're for. And they build everything around that.
Bringing that level of clarity to a brand isn't something you can get from a course or a downloadable workbook. It requires digging deep, asking hard questions, and pulling out what actually makes you different.
And that's why this program is deliberately 1:1.
Because your brand is not a template. It's yours.
JOIN NOW
Proof
What Others Said About Working With Me
Raquel is one of the most creative and strategically brilliant marketers I've worked with. She challenges the obvious, brings bold ideas to the table, and knows how to turn strategy into action. Working with her is not only easy, it's inspiring.
Beatriz Acinas
Founder, Adhokers
Raquel has a remarkable talent for turning everything you know about your brand into a clear, powerful direction. The Brand Compass brings all the pieces together and gives you a foundation that lasts. Years later, I'm still using it to guide and grow my brand.
Chema Álvarez
CEO, Bogarti Creative
Raquel has a rare ability to bring clarity to complex situations. She quickly sees the bigger picture, asks the right questions, and helps you focus on what actually matters. Her strategic thinking and ability to challenge assumptions made a real difference to the work.
Israel Comar
Head of Marketing Operations, Equanima
Investment
Ready To Build Your Personal Brand?
6 Weeks of Hands-On Support to Build Your Positioning, Content and Growth System Behind Your Brand
6 WEEKS
Hands-on brand
building
1:1
COACHING
Private sessions
with Raquel
DIRECT
ACCESS
WhatsApp support
between sessions
3 CORE
AREAS
Mindset ·
Positioning · Content
BEST
VALUE
PAY IN FULL
€1,500
One-time payment
Full 6-week experience
JOIN FOR €1,500 →
SPLIT
PAYMENT
2 x €850
Two payments
€1,700 total
Full 6-week experience
JOIN WITH 2 PAYMENTS →Both options give you the full 6-week Brand Building Accelerator experience.
Ready to build a personal brand people remember? You can join directly above.
Frequently Asked Questions
It’s a 6-week 1:1 coaching programme where we work together to build the foundation of your personal brand, from mindset and positioning to content.
It’s for ambitious creators who want more clarity around their personal brand, positioning and content.
No. You don’t need a big audience or an established personal brand. You just need something you want to build and a willingness to do the work.
We’ll work through six private sessions, each with a clear focus and outcome. We’ll build your Brand Compass, bring your brand to life, create your content strategy and define your next moves.
No. We have a clear roadmap, but the coaching is built around you. If something specific matters more to your brand, we can adapt and go deeper where you need it most.
The sessions are the main commitment, but there will also be some work between them. You’ll need to make decisions, complete exercises and put what we build together into practice.
Yes. You’ll have direct WhatsApp access to me throughout the programme for questions, feedback, sharing your work or getting unstuck.
Yes. You can either pay €1,500 upfront or choose 2 payments of €850.
Once you join, I’ll get in touch personally to schedule your first session and send you everything you need to get started.
Still Not Sure If It's Right For You?
If you have a question or want to check whether The Brand Building Accelerator is the right fit for you, you can book an advisory call with me.
BOOK A CALLThe Brand Building Accelerator
Ready to Build a
Brand That Matters?
You don't need another course.
You don't need another 100-page branding book.
You don't need another course.
You don't need another
100-page branding book.
You need someone in your corner who can look at everything you're building, ask the right questions, challenge your thinking, and help you turn it into something clear.
That's what we'll do together.